HDsurface / BATIBOUW 2018 

from 22 February to 04 March 2018
at Brussels Expo Hall 6, Stand 6209B

info: www.batibouw.com





HDsurface / Project exhibition / Architecture, design, construction, renovation. 

Project exhibition
Architecture, design, construction, renovation. 

Exhibition grounds, Tel Aviv
Hall1, Booth n.721
30-31 January 2018






HDsurface / ARCHITECT@WORK 2017

The fourth edition of ARCHITECT@WORK in Milan will be held on 29 and 30 November 2017 at MiCo – Milano Congressi.
We will be there and look forward to seeing you at STAND 13!

Click and register for your free ticket!





HDsurface / COCOON 2017

17 – 27 November 2017
Hall 05/512
info: cocoon.be/fr

We were there!




HDsurface / DESIGN DISTRICT 2017

HOFBURG Heldenplatz, 1010 Vienna
We were there!




HDsurface / CERSAIE 2017

We were there!




Hdsurface / Showroom Rimadesio – Como

HDsurface renews its collaboration with the well-known design and furniture brand Rimadesio, realizing floors and surfaces in their new Showroom in Como with HDsurface / Perfect Combination.




HDsurface / Villa Giulia

HDsurface created the wellness area for the 4-star hotel Villa Giulia, a period villa located along the banks of Lake Garda, in Gargnano. This luxurious romantic refuge is the perfect combination of period furnishings and design. GEOtexture was the product chosen for the SPA area.




Hdsurface / Salvoni Milano Durini

The prestigious Salvioni space in Via Durini 3 in Milan was officially inaugurated in collaboration with Elle Decor. HDsurface provided finishing touches in the interior space using Cemento WABI. The colours were specially created as per the request of the architect, Riccardo Rocchi.




HDsurface / Desalto

Desalto was at Milan’s Salone del Mobile 2017 with the Clay  table designed by Marc Krusin, in the bronze metal version by HD Surface.




Hdsurface / Fuorisalone 2017

At Fuorisalone 2017, HDsurface previews its new line of ALCHIMIE – METALS / LAVA STONES products.




HDsurface / CEDIT Milano

After an extraordinary season playing the leading role in an unprecedented experiment in material and style, Florim reintroduces the CEDIT brand. The trademark of an exceptional firm, CEDIT is returning to form and showing its abilities in working with some of the major names in contemporary creativity. For the covering of its own surfaces it has chosen HDsurface WABI Cement.




HD + Kenzo Milan and London

The two new world Kenzo’s showrooms (one in Milan and one in London) are finish together HDsurface: the interiors covered with perfect combination.




Salone del Mobile 2015: 3D Cement 

This collection of modular elements, three-dimensional cement shapes, can be combined and applied to the walls of homes, showrooms and public and private locations. 3D Cement is a new opportunity for decorating spaces, which reinterprets cement as a vintage décor feature. The innovative, tailor-made wall covering system offers a new approach to composing and living in interiors, conveying a fresh three-dimensional appeal. The collection comprises 10 new colours, carefully selected by the HDsurface creative staff. The elements of Cemento 3D are cement, water, lands and coloured pigments.



HD + Mirror Houses residence, Bolzano

The interior of the “mirror houses” designed by Peter Pichler architect, are made with HDsurface’s materials. Two “single family” building where beautiful and technology become one with the surrounding nature.


HD + MaxMara showroom Milano

MaxMara choose the perfect combination of HDsurface to cover his prestigious showroom in Milan.

HD + TownHouse Duomo 21 Milano

February 2015. The new hotel Duomo 21 by Seven Star show some special and exclusive suite. HDsurface is present in one of this suite: the architect Jacopo della Fontana choose HDsurface to cover the bathroom of one of these suite. HDsurface used Geotexture, a innovative product that apply on the surfaces and create a unique spaces. Design, aesthetics, durability and eco-compatibility are the features of HDsurface’s products.

HD + Hotel Lombardia

February 2015. Cemento 3D, the new HD product, is a three-dimensional cement’s tile that cover and furnish the lounge zone of the hotel Lombardia in Milan. It is a new concept of decoration and design. Modular elements, 3D cement’s forms create a new collection to apply on the walls of houses, showrooms and public locations. Take the inspiration by the new decoration world trends, a project born together the architect Isacco Brioschi.


HD + Stuart Weitzman Roma

September 2014. HD, Zaha Hadid and Stuart Weitzman return to collaborate after the realization of the new store in Milan, in September 2013.Recently, the new store Stuart Weitzman in Rome was open. The innovative material of  HD “perfect combination” was perfect to cover floors and ceiling of the boutique.



Salone del Mobile 2014: CementoWABI and Fuoristrappo

April 8-13 2014. HD present two new projects at Salone del Mobile 2014: the new cement WABI and Fuoristrappo, a design bathroom complement realized with the collaboration of AntonioLupi. CementoWABI is composed by cement, white Carrara’s marble, water and natural colored land; WABI is an expression of wabi-sabi japanese idea. Another news is Fuoristrappo: a sink designed by Domenico De Palo covered with GEOtexture, the last news of HDsurface. AntonioLupi and HD together to start a new collaboration where beautiful, new and essential join to create a new expression of materials and shapes.

HD at 100%Design in London

From 18 to 21 September, HD Home Design participated in the 100%Design festival in London, with the Crystal Concrete project, in collaboration with Carlo Tuzzi, Tideo for BHC Home Experience.
Following the launch of the Framework project at the latest Salone del Mobile last April, the collaboration between the Piva studio continues for the creation of coverings and custom scenery. At the event in London, the new “crystal cement” decor layouts were previewed, inspired by the linear geometry of crystal, designed by the architect on innovative HD surfaces. In anticipation of the upcoming event in London, BHC Home Experience decided to participate in the most important fair dedicated to contemporary design in the United Kingdom, and chose to bet on micro-finishes with the preview of the Crystal Concrete project. The decor, according to Piva’s concept, describes “a complex beauty that comes from the aggregation of parts and creates, internally, a new six pointed star form.” Shapes within shapes, where the cement finish is made by laser cutting, a highly sophisticated technology created by the Tideo team, who are now able to reconfigure any type of surface, even three-dimensional ones. New custom scenery that animates spaces to be lived and the experiences to be had.


HD Home Design was chosen by Zaha Hadid for the construction of the new flagship store in Milan for the Stuart Weitzman shoe company. With the Iranian architects unique style, the first shop opened in September during the Milan Fashion Week with the participation of a very special guest, Kate Moss, star of the winter advertising campaign. HD’s innovative materials are the perfect covering for the floors and ceilings of the boutique, a space that combines functionality and ergonomics with the fluid lines for which the starchitect is known. It is the experimentation of materials and building technologies that describe this space. Modular curved seats and independent displays are made from glass fibre bathed in rose gold, a technique similar to that used for the boat manufacturing.  “The design is divided into invariant and adaptive elements to establish unique relationships within each worldwide location, yet also enable every store to be recognised as a Stuart Weitzman space,” explained Zaha Hadid.
The collaboration with HD will continue for the new showrooms opening in Hong Kong, Rome, and New York.

HD and e-QBO for MADE EXPO 2013

From 2 to 5 October, HD participated at Made Expo 2013, within the e-QBO developed by designer Romolo Stanco.
e-QBO is out-of-scale contemporary architecture that can integrate with the existing history and news without loosing its own identity, the first off-the-grid completely self-standing island in terms of energy.
For this innovative project, with combines high-technology and design, with the objective of energy independence, HD was selected to develop the interior flooring. The Perfect Combination cement, a coloured water-based mortar without solvents and with a low environmental impact, was the perfect choice for the concept and philosophy of e-QBO.


HD Home Design was chosen by Zaha Hadid for the construction of the new flagship store in Milan for the Stuart Weitzman shoe company. With the unique style of the Iranian architect, the first shop will open in September, in via Sant’Andrea. The boutique has six showcase windows.
HD Home Design will continue with the collaboration for the following shops in Italy, New York, and London. The HD white and grey cement is the perfect covering for the “skin” of the project designed by the starchitect Zaha Hadid.

HD covers designer tables

Oval, round, square, rectangular and XXL. The magic of HD Home Design cement comes to the tables of the top brands in contemporary design. Driade, Tecno, Zanotta, Caimi Brevetti, MDF, B&B Italia and Lapalma have chosen HD for the trendy covers on the surfaces of their latest collections, presented at the Salone del Mobile 2013.

Nomos table for Tecno by Norman Foster
Gazzelle table for Driade by Park Associati
Spillo 2425 table for Zanotta, by Damian Williamson
Pegaso XXL table for Caimi Brevetti by Angelotti&Cardile
Robin table for MDF by B.Fattorini e Partners
Apta table for Lapalma by Romano Marcato
Tobi-Ishi table for B&B Italia by Barber Osgerby


Cemento3D, new dimensions for design / Salone del Mobile 2013

HD Home Design, in collaboration with the architect Marco Piva, Tideo, MF Compositi, and Innovation Team presented an exceptional interior art project at the Salone del Mobile 2013: new 3D cement.
The project began within Framework, an idea developed by Carlo Tuzzi at Innovation Team, and was made possible by the creative skills of the architect Marco Piva.
The new Cemento3D is also made possible thanks to the work at MF Compositi, who dealt with the engineering aspects of the system.
At the Spazio San Marco showroom, visitors saw the new 3D cement scenes, boiserie coated in cement with very fine incisions that describes a new concept for art, materials and design.

Knoll’s new “leather” is by HD

Knoll, the leading interior design company for offices and homes has chosen HD for the coverings in its showroom in the heart of Milan, in Piazza Luigi Vittorio Betarelli 2.
Marc Krusin, the well-known architect and artistic director at Knoll, has entrusted HD with the task of developing the product corner that will be located in all its European brand shops.

International Furniture Exhibition 2012

April 11, 2012 HD presents its new collection HDmore. In the space of Brera live the most interesting expressions of contemporary design. Kettal, the famous Spanish brand, has presented his latest outdoor collection signed by international renowned designers including Patricia Urquiola, RODOLFO DORDONI, JASPER MORRISON, Matteo Thun and many others, guests of the event.
In the picture: Pierpaolo Smussi with Jasper Morrison, Rodolfo Dordoni, Alex Alorda

HDmore, the new collection

Cut, Bridge, Reflection, Tetris. The new HDmore collection is born, a synthesis of light cement and minimal shapes. Starting off from a simple geometric model, a square and a rectangle, HDmore furniture is created. Objects that piece by piece, combined together or by themselves furnish a home, a working space, a shop, an atelier. This collection is produced by HD Home Design, a manufacturer owned by Ruggero Caratti, Liliana Piozzini e Pierpaolo Smussi.
The covering of the furniture is HD Light Cement®.

HD Light Cement is born, the light concrete

HD Light Cement® is born, the new frontier of materials produced by HD Home Design.
Light because of the same impression of the lightness of paint when applied to surfaces, in spite of  evoking the harshness and strength of “armed concrete cement”.


Home Design, continues the “CASE ITALO”, NTV (Nuovo Trasporto Viaggiatori) project, at the Bologna, Firenze, Roma Tiburtina e Ostiense railway stations.

HD and Stefano Boeri for NTV and ITALO

Projected by the architect Stefano Boeri, the new concept space of the” waiting lounges” is born. HD Home Design is the choice of NTV (Nuovo Trasporto Viaggiatori)’ – with the futuristic ITALO train – for all the floor coverings of the waiting rooms of the Milano Garibaldi, Rogoredo and Napoli Centrale railway stations.

HDmore is born and debut in Chicago

Luca Lanzetta guests Italian elegance and celebrates design at the Chicago Fashion Show. Preview for HDmore, the new line of home furniture totally covered by HD Light Cement®, created by HD Home Design’s passion for cement.

HD and Attilio Terragni for the delicatessen PECK

Attilio Terragni, associated designer at Daniel Libeskind, builds the new store of the famous delicatessen PECK in the Ripamonti area in Milan. HD Home Design supplied all the indoor floor and wall coverings in Perfect Combination®. Outdoor HD covered surfaces in GEOtexture®.

Photo: Ruggero Caratti and Attilio Terragni


HD and Hotel Lido Palace Riva del Garda

In the “belle époque” building, magnificently brought back to splendour by architect Alberto Cecchetto, with a very contemporary look HD home design covered in Perfect Combination® all the flooring (bedrooms, restaurant and bar) . The SPA and pool are covered in the new elastomeric cement GEOpool®.

HD, Domenico De Paolo, Antoniolupi, Antolini Marmi e Incontroardito

Fire, stone, cement meet. Domenico “Dodò” De Palo, “meltpots” the important brands HD home design, Antoniolupi, Antolini Marmi e Incontroardito, in order to construct the area within the Fabbrica Del Vapore venue during the 2011 Salone Del Mobile.
Photo: Pierpaolo Smussi with Andrea Lupi and Dodò De Palo

HD and designer Polomba

Ludovica and Roberto Palomba, important architects and designers, assigned HD home design with the project of the bathroom coverings of their home in Milan.


HD and Stefano Boeri for “Incubatore dell’arte”

In the Porta Nuova area in Milan, an “art incubator ” project, created by the architect Stefano Boeri, is born, consisting in re-qualifying and restructuring the artisanal laboratories. HD home design, did the indoor and outdoor coverings in cement-resin mix HD.

HD su AT Casa

The official website of furnishing of the RCS Periodici Group. The editorial, in the Brava Casa November monthly edition, dedicated to one of the most beautiful homes in the Brescia area,was chosen to represent the application concept of cement and resin on various types of surfaces ( floors and walls). Another important achievement that consolidates the image of HD home design.

Philippe Starck choose HD home design

Pierpaolo Smussi and HD home design are pleased to announce the recent partnership with the important designer Philippe Starck. Thanks to they meeting, HD had the honour to cover the flooring of Mr Starck’s home in Perfect&Combination, on the Island of Burano (Venezia), which was originally an ancient fishmonger’s store.


Cini Boeri, la casa tonda

Built in the mid 60’s, Casa Tonda is situated on the Island of Maddalena. Projected by the famous architect and designer Cini Boeri , it’s recently been restructured and amongst those who contributed to this “restyling”, there’s also HD who was responsabile for covering all the solarium area applying the new polymeric cement for outdoors, geotexture.

New showroom in Milan

HD is pleased to announce the opening of the new Milan showroom, Spazio sanmarco, in via San Marco 38 in the heart of the Brera District. The new venue inaugurates on April 14th from 5 to 10 pm.

Velvet with HD in showroom Spaziosanmarco

Photographic shooting of the prestigious magazine of the Repubblica Editing Group, special agreement with the fashion e life style magazine for the opening night of the HD showroom in Milan.


The fashion designer from Brescia, chooses HD Home Design for the floor coverings and the bathrooms of the new house (in the photo with Ruggero Caratti).

Architet Alberto Cecchetto

Architect Alberto Cecchetto requires HD to cover floors and walls at Hotel Lido Palace in Riva del Garda.

Arsenale in Venice

The Cecchetto house chooses HD as its partner for restructuring the “ExGeneratori” building close to the Arsenale in Venice. Supervisor of this project arch. Enrico Friselle.


HD works on the floor coverings of the offices and the new showroom. Project by Mornati.Consonni–architettura

Massimo De Luca

HD is commissioned to realize the covering of surfaces and walls in the Milan home of the well known journalist and TV presenter of the sport show “La Domenica Sportiva” Massimo De Luca and of his wife Anna Maria Tulli.


The prestigious griffe of home enlargens its main offices in Via Zenale (Milan). HD works on the flooring; project by Arch. Piero Castellini, Arch. Filippo Taidelli.

Cino Zucchi

HD is in charge of the coverings of the study in Via Revere in Milan.
Cino Zucchi famous architect and city planner, chooses HD for creating an attractive image for his new study in via Revere in Milan.

HD between the tops 75 grandesign

HD is amongst the top 75 of the grandesign etico international award 2008.
Prize award ceremony at Spazio Oberdan on November 26th 2008 in Milan.

Ristorante Tancredi

Indoor but especially outdoor in the restaurant in Sirmione del Garda. The new frontier of the HD Home Design flooring in Geotexture.

Cafè Trussardi

HD realizes the flooring in resin of the prestigious club, important meeting place of the milanese trendsetters.

Giuseppe Bavuso

Ruggero Caratti together with architect Giuseppe Bavuso (in the photo), designer for Alivar, Poliform, Minotti e Rimadesio, cooperating in chosing the materials and the restyling of the Rimadesio showroom in piazza San Marco Milan.